Alerts are set up for all campaigns and/or sites that reach internal IVT thresholds.
Identifying, researching and resolving IVT levels above internal thresholds:.Traffic sources are analyzed and reconciled weekly and monthly.monitoring is performed at the campaign and the site level.Impression reconciliation between the ad server and the MRC Accredited IVT reporting/detection tools are performed daily, weekly and monthly, to verify that every impression that can be measured by each IVT tool is being monitored.Third party IVT tools are used to 100% of display and video impressions that reach the sites.Newsweek identifies and monitors referral domains and blocks domains as needed.Additionally, Newsweek keeps an internal User-agent list.Newsweek's third party IVT tool/platform uses the IAB user agent list in their pre-bid blocking process.Additionally, Newsweek has an internal IP black-list.Newsweek uses a third party IVT tool/platform as part of the Newsweek pre-bid blocking.Newsweek performs the following Parameter Based and Activity Based Detection checks: Parameter Based and Activity Based Detection This document is not intended to replace TAG standard Terms & Conditions contained in their client contracts and agreements, it is intended to supplement those documents to disclose their practices under the Anti-Fraud Guidelines. Newsweek team has engaged with an external auditor to be independently validated on the TAG Certification Against Fraud as an added layer of assurance. Submitting to an annual validation performed by an independent third party approved by TAG, to provide additional assurance that Newsweek complies with the Certified Against Fraud.Submitting two public affidavits to the TAG annually, one from the Compliance Officer and one from the CEO or COO and.Performing an internal audit on a quarterly basis to ensure that the guidelines are being followed.As part of such commitment, Newsweek is a participant in the Trustworthy Accountability Group ("TAG") Certified Against Fraud Program and adheres to TAG Certified Against Fraud Guidelines, which includes:
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Newsweek is committed to the promotion of transparency and to a fraud free advertising marketplace. Site: Newsweek and Anti-Fraud Certification.Websites subject to this Description of Methodology: Newsweek is a multinational Publishing Company with Headquartered in New York, the company has offices in New York (USA), London (UK) and Bangalore (India). For more information about advertising opportunities: If you have any questions please contact us.
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